Wife saw an instagram post with this diaper bag in it and showed me last week. After lugging her tote bag around as our make-shift diaper bag, I knew this may be the bag for me. I'm not a huge military style kinda of guy, but something about the way this was designed really resonated with me. The patches are cool and I actually found a bunch of sites with other patches that will fit my style better. What really made me happy about paying the price for this bag was 2 THINGS. 1 - I showed a buddy who knows materials and zippers and he said this thing should last 10+yrs if not longer. 2 - I took the bag out day #ONE and got so many compliments from other dads that it was beyond ridiculous. May have helped that we were at a beer event in Colorado. Anyway, long story short... Happy All Day Long Baby!